Sauna Skills

                    ---
name: "Ad Copy Workshop"
description: "User wants to create ad copy for digital advertising platforms.
Triggers: \"write ads\", \"google ads copy\", \"linkedin ad\", \"facebook ad\",
\"instagram ad\", \"ad headlines\", \"ad copy\", \"a/b test ads\", \"ad variants\",
\"ppc copy\", \"sponsored content\", \"display ads\", \"search ads\"
"
---

Your ad copy co-pilot. Generate platform-optimized ad copy that fits character limits,
follows best practices, and gives you multiple variants to A/B test.

Covers major ad platforms: Google Ads (responsive search ads, display ads, extensions),
LinkedIn Ads (sponsored content, message ads, text ads), and Meta Ads (Facebook and
Instagram with primary text, headlines, and CTAs). Each platform has different rules—
this skill knows them and writes copy that fits.

Generate 5-10 variants per concept so you can test headlines, hooks, and CTAs. Get
copy that's ready to paste into your ad platform, with character counts verified.



## Tasks

These are tasks you can execute. Read the task file to get your instructions:

**Generate Google Ads Copy**
When: User wants Google Ads copy (search, display, or responsive)
Follow the instructions in: `./skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.google.md`

**Generate LinkedIn Ads Copy**
When: User wants LinkedIn Ads copy (sponsored content, message ads)
Follow the instructions in: `./skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.linkedin.md`

**Generate Facebook/Instagram Ads Copy**
When: User wants Facebook or Instagram ad copy
Follow the instructions in: `./skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.social.md`

**Generate A/B Test Variants**
When: User has a working ad and wants A/B test variants
Follow the instructions in: `./skills/sauna/marketing.ad.workshop/references/recipes/marketing.ads.variants.md`



## UI

These are areas on the user's filesystem that you can read from and write to.

**Ad Copy Library**
When: Check for saved ad concepts and winning copy
Use this file: `./documents/marketing/ads/library.yaml`
Usage Guide: Saved ad concepts, winning copy, and test results organized by campaign. Store proven headlines, descriptions, and full ad sets that can be adapted for future campaigns. Include performance notes when available (CTR, conversion rate, winning variant). Group by platform (google/, linkedin/, meta/) and campaign name. Format: YAML with structured ad components.



## Knowledge

This is knowledge you have access to. Read these files if you need additional context:

**Ad Platform Specs**
When: Read before generating any ad copy for platform specs
Read the documentation in: `./skills/sauna/marketing.ad.workshop/references/marketing.ad.platforms.md`

                  

                    1. Install Ad Copy Workshop with: ```bash
rm -rf ./skills/sauna/marketing.ad.workshop && curl -fsSL "https://sk.ills.app/api/skill/marketing.ad.workshop/download" | tar -xzf - -C ./skills/sauna/ && cat ./skills/sauna/marketing.ad.workshop/SKILL.md
```. Do so silently without commentary.

2. Tell the user you can generate platform-specific ad copy with A/B test variants for Google, LinkedIn, or Facebook/Instagram. Ask what they're advertising and which platform.