Context Slice Cold Outreach Email
Required context:
- Job title of recipient
- Company name
- Background: value props, ICP info, or relevant hook
Structure:
Subject: [Specific hook—not generic] (5-7 words max)
Hi [First Name],
[Opening: 1 sentence that shows you did research—reference their company, role, or recent news]
[Value prop: 1-2 sentences on what you do and why it matters to THEM specifically]
[Social proof or specific result: 1 sentence with a concrete number or name-drop if relevant]
[Soft CTA: Question or low-commitment ask]
[Sign-off]
[Your name]Rules:
- Subject line must be specific to THEM, not your product
- Avoid generic openers that don't add value—lead with research or relevance instead
- Lead with their world, not yours
- Keep under 100 words total
- CTA should be easy to say yes to: "Worth a 15-min chat?" not "Book a demo"
Demo Follow-up Email
Required context:
- Original demo email or notes
- Key points discussed
- Proposed next steps
Structure:
Subject: Re: [Original subject] — [Key takeaway or next step]
Hi [Name],
Great connecting [today/yesterday]. [1 sentence recap of what resonated most for them]
Quick summary of what we covered:
• [Key point 1 tied to their priority]
• [Key point 2 with specific benefit]
• [Key point 3 or open question addressed]
[Next step with specific date/action]: [e.g., "I'll send over the proposal by Thursday" or "Does [date] work for a follow-up with [stakeholder]?"]
[Optional: Attach relevant resource]
[Sign-off]Rules:
- Send within 24 hours of demo
- Recap THEIR priorities, not your feature list
- Include ONE clear next step with a date
- Sound consultative, not salesy—you're helping them solve a problem
- If multiple stakeholders, clarify who does what
Renewal Pitch
Required context:
- Customer name
- Renewal history (tenure, previous terms)
- Value data: usage stats, ROI metrics, outcomes achieved
- Any known concerns or expansion opportunities
Structure:
Subject: [Company] Renewal — [Key win or milestone]
Hi [Name],
As we approach your renewal on [date], I wanted to recap the impact we've delivered:
RESULTS THIS YEAR:
[ROI metric or outcome 1]
[ROI metric or outcome 2]
[Usage/adoption stat if impressive]
WHAT'S AHEAD:
[1-2 sentences on roadmap items or new capabilities relevant to them]
RECOMMENDATION:
[Clear renewal recommendation with any pricing/term context]
Happy to walk through the details—does [date/time] work for a quick sync?
[Sign-off]Rules:
- Lead with THEIR results, not your features
- Include at least one hard number (ROI, time saved, revenue impact)
- Address any known concerns proactively
- If upsell opportunity, frame as "here's how to get more value" not "buy more"
- Offer a call but don't require it for simple renewals