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Style Principles

Apply these guidelines when generating business visuals regardless of domain.

Professional Aesthetic

  1. Clean and modern — Always specify "clean, modern, professional" to avoid cluttered results
  2. Flat illustration preferred — Flat/illustrated styles produce more consistent results than photorealistic
  3. Neutral backgrounds — Specify "white background" or "light gray background" for versatility
  4. Minimize text — AI text rendering is imperfect; keep text labels short and simple

Composition

  1. Specify orientation — Landscape for presentations, square for social/Slack, portrait for documents
  2. Leave whitespace — Don't overcrowd the composition; breathing room improves clarity
  3. Hierarchy matters — Main subject should be clear; supporting elements should recede
  4. Consider context — The visual will appear in slides, wikis, or printed materials—design accordingly

Color and Branding

  1. Default to safe palettes — Blues, teals, and grays read as professional and trustworthy
  2. Specify brand colors — If user provides brand colors, incorporate them
  3. Limit palette — 2-3 main colors plus neutrals; avoid rainbow effects
  4. Consider accessibility — Ensure sufficient contrast between elements

Technical Considerations

  1. Output quality — Request high resolution if known print/display context
  2. Consistency across series — When generating multiple related visuals, maintain style continuity
  3. Acknowledge limitations — AI-generated images may need manual touch-up for text or precise data

Visual Types That Work Well

  • Diagrams: Funnels, flowcharts, process flows, org charts
  • Illustrations: Personas, conceptual art, abstract representations
  • Maps: Territory coverage, regional breakdowns (stylized, not cartographically accurate)
  • Infographics: Timeline-based, comparison grids, simple data visualization
  • Badges/Awards: Recognition graphics, achievement icons

Visual Types That Struggle

  • Precise data charts — Use charting tools instead; AI struggles with exact numbers
  • Detailed text — Anything requiring readable paragraphs
  • Photo editing — Precise manipulation of existing photos
  • Brand logos — Won't render existing logos accurately