To run this task you must have the following required information:

> Time period to analyze (last month, quarter, etc.), access to analytics data (pageviews, engagement, conversions), existing content calendar or inventory

If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.

---

You MUST use a todo list to complete these steps in order. Never move on to one step if you haven't completed the previous step. If you have multiple read steps in a row, read them all at once (in parallel).

Add all steps to your todo list now and begin executing.

## Steps

1. [Read SEO Integration for Content Strategy]: Read the documentation in: `./skills/sauna/[skill_id]/references/marketing.content.seo.md` (Performance metrics and measurement guidance)

2. [Read Content Strategy Library]: Read the file at `./documents/marketing/content/strategy.yaml` and analyze its contents (Check for pillars, calendar, and prior analyses)

3. Gather performance context:
- What time period are we analyzing? (Last month, quarter, year)
- What metrics are available? (Pageviews, time on page, conversions, social engagement)
- Are content pillars defined? (Enables pillar-level analysis)
- Is there a calendar to compare planned vs actual?

If no analytics data is available, help them identify what to track going forward.


4. Identify top performers:

```markdown
## Top Performing Content (Top 10)

| Rank | Title | Pillar | Pageviews | Engagement | Conversions |
|------|-------|--------|-----------|------------|-------------|
| 1 | [Title] | [Pillar] | [X] | [Avg time/scroll] | [Y leads] |
| 2 | [Title] | [Pillar] | [X] | [Avg time/scroll] | [Y leads] |
...

**Patterns in Winners:**
- Topic patterns: [What topics resonate?]
- Format patterns: [Which formats perform?]
- Length/depth: [Do longer pieces win?]
- Timing patterns: [When did winners publish?]
```

Look for replicable patterns, not just individual winners.


5. Identify underperformers:

```markdown
## Underperforming Content

| Title | Pillar | Expected | Actual | Gap Analysis |
|-------|--------|----------|--------|--------------|
| [Title] | [Pillar] | [Target] | [Actual] | [Why underperformed] |

**Patterns in Underperformers:**
- Topic issues: [Topics with consistent underperformance?]
- Format issues: [Formats that don't work for this audience?]
- Distribution gaps: [Was it promoted adequately?]
- Timing issues: [Published at wrong time?]
```

Distinguish between content quality issues vs distribution/promotion issues.


6. Analyze by pillar:

```markdown
## Pillar Performance

| Pillar | Pieces | Total Views | Avg Views | Engagement | Trend |
|--------|--------|-------------|-----------|------------|-------|
| [Pillar 1] | [X] | [Y] | [Y/X] | [Avg time] | ↑/↓/→ |
| [Pillar 2] | [X] | [Y] | [Y/X] | [Avg time] | ↑/↓/→ |

**Pillar Insights:**
- Strongest pillar: [Which pillar drives most value?]
- Weakest pillar: [Which pillar underperforms?]
- Investment alignment: [Are we investing in the right pillars?]
```

If no pillars are defined, suggest running the Define Content Pillars recipe first.


7. Analyze by funnel stage:

```markdown
## Funnel Performance

| Stage | Pieces | Traffic | Engagement | Conversions |
|-------|--------|---------|------------|-------------|
| TOFU | [X] | [Y] | [Z] | [Low - expected] |
| MOFU | [X] | [Y] | [Z] | [Medium] |
| BOFU | [X] | [Y] | [Z] | [Highest] |

**Funnel Balance:**
- TOFU → MOFU flow: [Are awareness readers progressing?]
- MOFU → BOFU conversion: [Is consideration content converting?]
- Stage gaps: [Any stage severely under-resourced?]
```


8. Generate actionable recommendations:

```markdown
## Performance Recommendations

### Double Down (What's Working)
1. [Topic/format/pillar to invest more in] — [Why]
2. [Topic/format/pillar to invest more in] — [Why]

### Iterate (Underperformers Worth Saving)
1. [Content to update/improve] — [Specific changes]
2. [Content to update/improve] — [Specific changes]

### Stop (Cut Losses)
1. [Topic/format to deprioritize] — [Why it's not working]

### Start (New Opportunities)
1. [Gap revealed by data] — [Content to create]
2. [Gap revealed by data] — [Content to create]

### Pillar Adjustments
- [Any pillar weight changes based on performance?]
- [Any pillar candidates for retirement or addition?]
```


9. Summarize and set next review:

```markdown
## Performance Summary

**Period:** [Dates analyzed]
**Key Win:** [Single biggest insight]
**Key Action:** [Most important next step]
**Next Review:** [Recommended date for next analysis]
```

Offer to save the performance analysis to `./documents/marketing/content/strategy.yaml`.

Suggest next steps:
- If pillars need adjustment → run Define Content Pillars
- If content gaps found → run Create Editorial Calendar
- If audience insights emerged → run Map Content to Audiences