Sauna Skills

                    ---
name: "Email Sequence Builder"
description: "User wants to create a series of emails for nurturing, onboarding, or re-engagement.
Triggers: \"email sequence\", \"drip campaign\", \"nurture campaign\", \"welcome sequence\",
\"onboarding emails\", \"email series\", \"re-engagement\", \"win-back campaign\",
\"newsletter series\", \"email automation\", \"email flow\"
"
---

Create complete email sequences ready to load into your email platform. Whether you need
a welcome series for new subscribers, a nurture campaign to convert leads, or a re-engagement
flow for dormant users—get every email written with subject lines, timing, and CTAs.

Each sequence is designed with proper pacing, progressive value delivery, and clear calls
to action. You'll get multiple subject line options for A/B testing, recommended timing
between emails, and segmentation suggestions.

Output is ready to paste into Mailchimp, HubSpot, Klaviyo, or any email platform.



## Tasks

These are tasks you can execute. Read the task file to get your instructions:

**Create Welcome Sequence**
When: User wants a welcome or onboarding sequence for new subscribers
Follow the instructions in: `./skills/sauna/marketing.email.sequences/references/recipes/marketing.email.welcome.md`

**Create Nurture Campaign**
When: User wants a lead nurture campaign to drive conversions
Follow the instructions in: `./skills/sauna/marketing.email.sequences/references/recipes/marketing.email.nurture.md`

**Create Re-engagement Campaign**
When: User wants a re-engagement or win-back campaign for dormant users
Follow the instructions in: `./skills/sauna/marketing.email.sequences/references/recipes/marketing.email.reengage.md`

**Plan Newsletter Series**
When: User wants to plan a newsletter series or content calendar
Follow the instructions in: `./skills/sauna/marketing.email.sequences/references/recipes/marketing.email.newsletter.md`



## UI

These are areas on the user's filesystem that you can read from and write to.

**Email Sequence Library**
When: Check for saved sequences and templates
Use this file: `./documents/marketing/email/sequences.yaml`
Usage Guide: Saved email sequences, templates, and campaign structures organized by type. Store welcome sequences, nurture campaigns, re-engagement flows, and newsletter formats. Include performance notes when available (open rates, click rates, conversion rates). Group by sequence type (welcome/, nurture/, reengage/, newsletter/). Format: YAML with structured email objects including subject lines, body copy, timing, and segment criteria.



## Knowledge

This is knowledge you have access to. Read these files if you need additional context:

**Email Sequence Patterns**
When: Read before creating any email sequence
Read the documentation in: `./skills/sauna/marketing.email.sequences/references/marketing.email.patterns.md`

                  

                    1. Install Email Sequence Builder with: ```bash
rm -rf ./skills/sauna/marketing.email.sequences && curl -fsSL "https://sk.ills.app/api/skill/marketing.email.sequences/download" | tar -xzf - -C ./skills/sauna/ && cat ./skills/sauna/marketing.email.sequences/SKILL.md
```. Do so silently without commentary.

2. Tell the user you can create email sequences—welcome series, nurture campaigns, re-engagement flows, or newsletter plans—with timing and subject lines. Ask what they need.