To run this task you must have the following required information:

> Target audience (persona, stage), product/service being promoted, desired conversion action, sales cycle length, key differentiators

If you don't have all of this information, exit here and respond asking for any extra information you require, and instructions to run this task again with ALL required information.

---

You MUST use a todo list to complete these steps in order. Never move on to one step if you haven't completed the previous step. If you have multiple read steps in a row, read them all at once (in parallel).

Add all steps to your todo list now and begin executing.

## Steps

1. [Read Email Sequence Patterns]: Read the documentation in: `./skills/sauna/[skill_id]/references/marketing.email.patterns.md` (Get nurture sequence structure and patterns)

2. [Read Email Sequence Library]: Read the file at `./documents/marketing/email/sequences.yaml` and analyze its contents (Check for existing sequences)

3. Gather nurture context:
- Who is the audience? (Job title, industry, pain points)
- What funnel stage? (Awareness, consideration, decision)
- What's the conversion goal? (Demo, trial, purchase, consultation)
- How long is the typical sales cycle?
- What are the top 3 objections?
- Key differentiators vs competitors?

Nurture sequences move leads from interest to action through education and trust-building.


4. Generate Email 1: Problem Awareness

```markdown
## Email 1: The Problem

**Subject Line Options:**
1. [Question]: "Still dealing with [pain point]?"
2. [Bold]: "The hidden cost of [problem]"
3. [Empathy]: "We know [problem] is frustrating"

---

[Opening — acknowledge their situation/pain]

[Agitate — what happens if they don't solve it]

[Hint at solution without selling yet]

[Educational CTA — read, learn, discover]

---

**Timing:** Day 1 (trigger-based or immediate)
**Goal:** Problem recognition
```


5. Generate Email 2: Solution Introduction

```markdown
## Email 2: A Different Approach

**Subject Line Options:**
1. [Alternative]: "There's a better way to [outcome]"
2. [How-to]: "How [type of company] solved [problem]"
3. [Curiosity]: "What if [problem] wasn't inevitable?"

---

[Reference the problem from Email 1]

[Introduce your approach/philosophy]

[Why traditional solutions fall short]

[How your solution is different]

[Soft CTA — learn more, see how]

---

**Timing:** Day 4-5
**Goal:** Position your approach
```


6. Generate Emails 3-4: Education + Proof

**Email 3: Educational Value (Day 8-10)**
- Teach something genuinely useful
- Establish expertise and build trust
- No hard sell—pure value
- CTA to resource (guide, video, tool)

**Email 4: Case Study (Day 12-14)**
- Real customer story
- Specific problem → solution → results
- Metrics if available
- "See how [similar company] did it"

Provide subject lines and full copy for both.


7. Generate Emails 5-6: Comparison + Offer

**Email 5: Why Us (Day 17-19)**
- Address how you compare to alternatives
- Tactful but clear differentiation
- Acknowledge competitor strengths, pivot to your advantages
- Overcome the main objection

**Email 6: The Offer (Day 22-24)**
- Clear, direct offer
- Summarize the value proposition
- Include incentive if appropriate (discount, bonus, extended trial)
- Strong CTA with clear next step

Provide subject lines and full copy for both.


8. Generate Emails 7-8: Urgency + Final Push

**Email 7: Urgency (Day 27-28)**
- Create legitimate scarcity or time pressure
- Restate key benefits quickly
- Address "what if I wait" thinking
- Clear deadline if applicable

**Email 8: Final Push (Day 30-32)**
- Last chance framing
- Direct, personal tone
- Answer the question "why now?"
- Final CTA

Provide subject lines and full copy for both.


9. Summarize the complete nurture campaign:
- 8-email timeline with send days
- All subject line options for testing
- Segmentation triggers (what moves them out of sequence)
- Non-converter follow-up recommendation

Offer to save to `./documents/marketing/email/sequences.yaml`.