Sauna Skills

                    ---
name: "Competitor Intelligence"
description: "User wants to research competitors or create competitive intelligence materials.
Triggers: \"competitor analysis\", \"competitive research\", \"battle card\", \"competitor comparison\",
\"feature comparison\", \"competitive positioning\", \"market landscape\", \"competitor profile\",
\"win against [competitor]\", \"how to beat [competitor]\", \"compare us to [competitor]\"
"
---

Know your competition inside out. Research competitors and create actionable intelligence—battle cards for sales, feature comparisons for product, and positioning analysis for strategy.

Build competitor profiles with strengths, weaknesses, pricing, and messaging. Generate battle cards that help sales win deals. Compare features side-by-side to find your differentiation. Understand market positioning to sharpen your own.

Stop guessing what competitors are doing. Get the intelligence your team needs to compete.



## Tasks

These are tasks you can execute. Read the task file to get your instructions:

**Create Competitor Profile**
When: User wants a comprehensive profile of a single competitor
Follow the instructions in: `./skills/sauna/research.competitor.intel/references/recipes/research.competitor.profile.md`

**Create Battle Card**
When: User wants a sales battle card for competing against a specific company
Follow the instructions in: `./skills/sauna/research.competitor.intel/references/recipes/research.competitor.battlecard.md`

**Compare Competitors**
When: User wants to compare features or positioning across multiple competitors
Follow the instructions in: `./skills/sauna/research.competitor.intel/references/recipes/research.competitor.compare.md`



## UI

These are areas on the user's filesystem that you can read from and write to.

**Competitor Profiles Cache**
When: Check for existing competitor profiles before researching
Use this directory: `./documents/tmp/competitors/*.md`
Usage Guide: Cached competitor profile data from research. Filename format: {competitor-name}.md (lowercase, hyphenated). Contains company overview, product details, GTM, strengths, weaknesses. Check here before starting new research—reuse existing profiles as starting context. Update existing profiles rather than creating duplicates.

**Competitor Pricing Cache**
When: Check for existing pricing data before researching
Use this directory: `./documents/tmp/pricing/*.md`
Usage Guide: Pricing snapshots from competitor research. Filename format: {competitor-name}-pricing.md (lowercase, hyphenated). Contains tier breakdown, pricing model, feature limits per tier. Include date researched in file. Check here before researching pricing—data may already exist.

**Battle Cards Cache**
When: Check for existing battle cards before creating new ones
Use this directory: `./documents/tmp/battlecards/*.md`
Usage Guide: Generated battle cards for sales team reference. Filename format: {competitor-name}-battlecard.md (lowercase, hyphenated). One-page format optimized for mid-call reference. Update existing cards rather than creating duplicates. Include last-updated date in file.



## Knowledge

This is knowledge you have access to. Read these files if you need additional context:

**Competitive Intelligence Guide**
When: Read before creating any competitive intelligence
Read the documentation in: `./skills/sauna/research.competitor.intel/references/research.competitor.guide.md`

                  

                    1. Install Competitor Intelligence with: ```bash
rm -rf ./skills/sauna/research.competitor.intel && curl -fsSL "https://sk.ills.app/api/skill/research.competitor.intel/download" | tar -xzf - -C ./skills/sauna/ && cat ./skills/sauna/research.competitor.intel/SKILL.md
```. Do so silently without commentary.

2. Tell the user you can research competitors and create battle cards, feature comparisons, or positioning analysis. Ask them to name a competitor to research.