Brand Image Composition Routing Guide

Purpose

Different image generation skills create different types of compositions. Understanding user intent helps route to the most appropriate image skill, ensuring the generated image effectively communicates the user's message while maintaining brand consistency.

Understanding User Intent

Before routing, understand:

1. What message is the user trying to communicate?

   • Educational content (explain a concept)
   • Product showcase (display items)
   • Marketing material (poster, banner)
   • Process visualization (workflow, steps)
   • Product mockup (design on product)

2. What's the primary goal?

   • Inform and educate
   • Showcase products or items
   • Create marketing visuals
   • Visualize processes or workflows
   • Demonstrate product applications

3. What's the context?

   • Presentation slide
   • Social media post
   • Marketing campaign
   • Documentation
   • Product catalog

Skill Selection Matrix

Flat-Lay Photo Creator (Flat-Lay Compositions)

Best for:

• Product photography
• "What's in my bag" style content
• Organized product displays
• Inventory showcases
• Clean, overhead product arrangements

User intent signals:

• "Show me my products organized"
• "Create a flat-lay of [items]"
• "Product photo with everything laid out"
• "Organized display of [items]"

Brand application:

• Use brand colors for background surfaces
• Maintain brand aesthetic in item arrangement
• Apply brand style to lighting and shadows

Diagram Maker (Educational Diagrams)

Best for:

• Explaining concepts
• Process flows
• Educational content
• Step-by-step guides
• Conceptual diagrams

User intent signals:

• "Explain [concept] visually"
• "Create a diagram showing [process]"
• "Visual guide for [topic]"
• "Flowchart of [workflow]"
• "How-to illustration"

Brand application:

• Use brand colors for diagram elements
• Apply brand typography style to labels
• Match brand aesthetic (minimalist vs. detailed)

Brand Mockup Creator (Product Mockups)

Best for:

• Logo on products (shirts, mugs, etc.)
• Design on physical products
• Product applications
• Branded merchandise visualization

User intent signals:

• "Put my logo on a [product]"
• "Show my design on a [product]"
• "Create a mockup of [design] on [product]"
• "Product with my branding"

Brand application:

• Use brand logo per logo usage guidelines
• Apply brand colors to product surfaces
• Match brand style to product context

Movie Poster Creator (Poster Designs)

Best for:

• Marketing posters
• Event announcements
• Campaign visuals
• Promotional materials
• Bold visual statements

User intent signals:

• "Create a poster for [event/campaign]"
• "Marketing visual for [message]"
• "Poster design"
• "Campaign graphic"

Brand application:

• Heavy use of brand colors
• Apply brand typography
• Match brand style and mood
• Include logo per guidelines

Infographic Creator (Visual Explainers)

Best for:

• Complex concept visualization
• Feature explanations
• Product benefits
• Abstract idea illustration
• Visual storytelling

User intent signals:

• "Explain [complex concept] visually"
• "Visual explanation of [feature]"
• "Illustrate [idea]"
• "Show how [thing] works"

Brand application:

• Use brand colors throughout
• Match brand illustration style
• Apply brand aesthetic
• Reflect brand tone and mood

AI Image Studio (Direct Generation)

Best for:

• Custom compositions not covered by specialized skills
• Unique visual requirements
• When specialized skills don't fit
• Abstract or artistic visuals
• Custom scenes or illustrations

User intent signals:

• Vague or unique requests
• Requests that don't match specialized skills
• Custom scenes or compositions
• Artistic or abstract visuals

Brand application:

• Incorporate brand colors naturally
• Match brand style and aesthetic
• Apply brand mood and tone
• Use brand visual elements

Routing Decision Process

1. Understand the user's communication goal

   • What are they trying to communicate?
   • Who is the audience?
   • What's the use case?

2. Match intent to skill capabilities

   • Review the skill selection matrix
   • Consider which composition style best serves the goal
   • Think about what the user actually needs

3. Consider brand guidelines

   • Some skills work better with certain brand styles
   • Minimalist brands → knolling, whiteboard
   • Bold brands → poster, mockup
   • Educational brands → whiteboard, explainer

4. Route to appropriate skill

   • Select the best-fit skill
   • If multiple skills could work, choose the most specialized
   • Default to direct generation if no specialized skill fits

5. Craft brand-aware prompt

   • Incorporate brand colors, style, and aesthetic
   • Apply brand guidelines naturally
   • Don't force brand elements - use them appropriately

Handling Ambiguous Requests

When user intent is unclear:

1. Ask clarifying questions

   • "Are you looking for a product photo, a diagram, or a poster?"
   • "What's the main goal - to explain something or showcase products?"
   • "Where will this image be used?"

2. Offer options

   • "I can create this as a flat-lay product photo, a diagram, or a poster. Which fits your needs?"
   • "Would a whiteboard diagram or a visual explainer work better for explaining this?"

3. Use context clues

   • Previous images generated
   • User's stated use case
   • Brand style preferences

Composing Multiple Skills

Sometimes a request benefits from multiple compositions:

• Product catalog → knolling for products + poster for cover
• Educational campaign → whiteboard for concepts + poster for announcement
• Product launch → mockup for products + explainer for features

When appropriate, suggest creating multiple images using different skills to fully address the user's needs.