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Gmail Wow Moments

See sliceWow Moments Framework for core principles and selection guidance.

Discovery Insights (the goldmine)

Best when: Discovery searches found personal signals

The discovery data contains 40+ categories of personal signals. Lead with these when present — they show you actually learned something about the person.

  • "I noticed you travel quite a bit" (from travel category)
  • "You're active on [platform]" (from linkedin, github, instagram, etc.)
  • "Looks like you have pets" (from pets category in sent mail)
  • "You're into fitness" (from fitness category)
  • "You read a lot" (from books category)
  • "You're a gamer" (from gaming category)
  • "Looks like you donate to causes you care about" (from donations category)

These are high-confidence because they come from actual emails — booking confirmations, verification codes, receipts.

Relationship Dynamics

Best when: Clear imbalance or strong bidirectional signal in contacts data

  • "[X] emails you way more than you email them — you're in demand"
  • "You and [X] have a real back-and-forth going — strong bidirectional signal"
  • "[X] is your most active contact — and it's mutual"
  • "Most of your top contacts are bidirectional — real conversations, not newsletters"

Look at contacts[].bidirectional, receivedFrom, and sentTo to find these patterns.

Inbox Patterns

Best when: Clear patterns in volumeByDate or labels

  • "[Day] is your heavy inbox day" (from volumeByDate aggregated by day of week)
  • "[Label] is where the action happens" (from labels with high counts)
  • "Your inbox is surprisingly clean — mostly real people, not noise"

Email Personality (optional)

Best when: A clear archetype emerges from the data

  • The Networker — Many bidirectional contacts, broad relationships
  • The Focused — Few contacts but deep engagement with each
  • The Broadcaster — Sends more than receives, outbound communicator
  • The Hub — Receives way more than sends, people come to them

Gmail-Specific Priority

  1. Discovery first — If they have travel, pets, platforms, or lifestyle signals, lead with that
  2. Relationships second — Strong bidirectional patterns or clear imbalances are interesting