Wow Moments Framework

Common patterns for making integration insights feel personal and surprising. Integration-specific wow slices should reference this framework and focus on their unique patterns.

Core Principle

Pick 1-2 patterns that are most surprising or useful given the data. Don't force patterns that don't fit — better to skip than reach.

What Makes a Good Wow

Surprising specificity — "12 weeks straight" beats "consistent". Numbers and names make it real.

Personal signals — Lead with insights that show you actually learned something about the person, not generic observations.

Bidirectional relationships — Mutual engagement (they reach out AND user responds) is stronger than one-way interaction.

Outliers — The most extreme patterns are usually the most surprising. Look for what stands out.

Personality Archetypes (Optional)

When a clear archetype emerges from the data, naming it can be powerful. Each integration defines its own archetypes, but they follow this structure:

• The [Archetype Name] — One sentence describing the pattern

Only assign an archetype if it genuinely fits. Don't force categorization.

Selection Guidance

1. Lead with the strongest signal — The most surprising or personal insight goes first
2. One strong insight beats two weak ones — Don't list multiple mediocre observations
3. Prefer specific over generic — Concrete details are more memorable
4. If nothing fits, skip the wow — Go straight to the conversational summary

Anti-Patterns

• Forcing archetypes — If no clear pattern emerges, don't assign one
• Listing counts — "You sent 847 messages" is boring. Focus on patterns and relationships.
• Generic observations — "You use email" tells them nothing new
• Multiple weak insights — Better to have one strong insight than three mediocre ones