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Pitch Deck Outline Template

# [Product/Initiative] Pitch Deck

**Audience:** [Who will see this: execs, board, investors, internal stakeholders]
**Goal:** [What decision or action do you want]
**Duration:** [5 min / 10 min / 20 min presentation]

---

## Slide 1: Title
- Product/Initiative name
- Tagline or one-liner
- Date and presenter

---

## Slide 2: The Problem
**Key message:** [The problem is real, significant, and solvable]

Content:
- Who experiences this problem
- How painful is it (data or quote)
- Why existing solutions fall short

*Speaker notes: [What to emphasize verbally]*

---

## Slide 3: The Solution
**Key message:** [Our approach solves the problem in a unique way]

Content:
- What we're building (high level)
- How it addresses the problem
- Key capabilities (3-4 bullets max)

*Speaker notes: [What to emphasize verbally]*

---

## Slide 4: How It Works
**Key message:** [It's not magic—here's the mechanism]

Content:
- Simple diagram or flow
- 3-step user journey
- Screenshot or mockup if available

*Speaker notes: [Walk through the flow]*

---

## Slide 5: Market Opportunity
**Key message:** [This is a big enough opportunity to matter]

Content:
- Market size (TAM/SAM/SOM if relevant)
- Growth trends
- Why now (timing catalyst)

*Speaker notes: [Contextualize the numbers]*

---

## Slide 6: Traction / Validation
**Key message:** [This isn't just an idea—there's evidence it works]

Content:
- Customer testimonials or logos
- Key metrics (users, revenue, engagement)
- Pilots or beta results

*Speaker notes: [Tell the story behind the numbers]*

---

## Slide 7: Competitive Landscape
**Key message:** [We have a defensible position]

Content:
- 2x2 matrix or comparison table
- Key differentiators
- Why we win

*Speaker notes: [Be honest about competition, confident about positioning]*

---

## Slide 8: Business Model
**Key message:** [Here's how this makes/saves money]

Content:
- Pricing model
- Revenue projections (if applicable)
- Unit economics

*Speaker notes: [Keep it simple, be ready for questions]*

---

## Slide 9: Roadmap / Timeline
**Key message:** [We have a clear path forward]

Content:
- Phase 1 / Phase 2 / Phase 3 milestones
- Key dates and deliverables
- Dependencies or risks

*Speaker notes: [Focus on next 2-3 quarters]*

---

## Slide 10: The Ask
**Key message:** [Here's what we need from you]

Content:
- Specific request (budget, resources, approval, feedback)
- What happens if approved
- Timeline for decision

*Speaker notes: [Be direct—don't bury the ask]*

---

## Appendix (optional)
- Detailed financials
- Technical architecture
- Additional customer research
- Team bios

Adapting by Audience

For Executives

  • Lead with business impact
  • Keep technical details in appendix
  • Focus on decision points
  • 5-10 slides max

For Board/Investors

  • Emphasize market opportunity
  • Include competitive moat
  • Show traction metrics
  • End with clear ask

For Engineering/Technical

  • More detail on how it works
  • Architecture considerations
  • Technical risks and mitigations
  • Resource requirements

For Cross-Functional Teams

  • Focus on their role/impact
  • Clear timeline and dependencies
  • What you need from them
  • How success is measured

Required Inputs

  1. What you're pitching — Product, feature, initiative
  2. Audience — Who decides, who influences
  3. Goal — Approval, budget, resources, awareness
  4. Key selling points — Why this matters
  5. The ask — What specifically do you need

Design Principles

  • One idea per slide — If you need to explain, it's too complex
  • Less text, more visuals — Slides support you, they don't replace you
  • Tell a story — Problem → Solution → Evidence → Ask
  • Anticipate questions — Have appendix slides ready
  • Practice the transitions — How each slide connects to the next