Your company and product context for generating product content. Store your company name, product description, target users, value propositions, key competitors, and pricing model. Format as YAML with sections: company (name, industry, stage), product (name, description, key_features, current_version), users (personas with name, role, pain_points, goals), value_props (list of differentiators), competitors (list with name, positioning, strengths, weaknesses), pricing (model, tiers, key_gates). Update when your product evolves or competitive landscape changes. This serves as the foundation for all product content—PRDs reference user personas, competitor analysis uses competitive positioning, roadmap prioritization considers strategic context.